Digital Copywriting • Evans Black Chrome Drumheads Website

2012. Copywriting, content strategy. Evans Black Chrome drumheads were designed for a very specific type of drummer: savvy, skeptical and deadly serious about their music. For them, drums are a way of life. And the web copy needed to speak directly to that passion. It's aspirational but serious, edgy and stylized without obscuring the benefits, and written in the second-person to leverage the use of "you." A winning combination—music to their ears. Er, eyes.