Creative Direction, Out of Home Campaign • FuboTV
2022. FuboTV secured the exclusive rights to stream all English Premier League matches in Canada.
EPL is one of the most-watched sports leagues in the world, so we designed a marketing plan to match. Out of Home was a huge piece of the strategy. It included a full takeovers of Union Station (Canada’s largest train station) and others, roadside billboards and more.
Hundreds of assets were produced — print, digital, static, video, English, Québécois.
Union Station wall mural
Union Station stairway
Union Station takeover installation walk-through
Digital billboard


Digital billboard