Digital Copywriting • StageScape M20d Website
2010. Copywriting, content strategy. The StageScape live sound mixer offers groundbreaking user benefits. But it doesn't look like a normal mixing board—which confuses hobbyists and scares away the professionals. So how do you sell it? With lots and lots of third-party validation. Early wins like industry awards were enough to get the tastemakers sniffing around. Then clear benefits and application scenarios sealed the deal.