Digital Copywriting • Custom 404 Webpage

2006. Copywriting, strategy. A custom 404 page is like a secret knock. It's an indication that a company knows that everything – even what happens after the misspelling of a URL – contributes to the perception of their brand. Leading music technology company Line 6 understands this. So when they wanted a clever, left-of-center 404 page that reflected their smart, playful brand, I gave them what they wanted (and what they needed).