Creative Direction • fubo Sports Network
2019. fubo Sports Network launched in 45 million homes, streaming on smart TVs, the Roku Channel and in the fuboTV app. The free, 24/7 linear TV network went live within six months of the initial idea.
As creative director, I was accountable for branding and positioning of the network and its slate of six original programs. Including show development, naming, key art, on-screen graphics, set designs, marketing and promotions. (I even wrote the theme music for the marquee show.)
fubo Sports Network was created by fuboTV, a subscription-based live TV service. fuboTV was named to Forbes’ 2019 list of Next Billion Dollar Startups.